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The game changes, not the players.

Turn your brand into profits.

We partner with athletes to create brands, turn ideas into sustainable businesses, and help connect with fans — pushing your brand towards a higher level of success.

Learn more

  • Our Mission
  • How It Started
  • Our Work
  • What We Do
  • Contact

Our Mission

Sport has the power to change the world.

It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It laughs in the face of all types of discrimination.

Nelson Mandela
Speaking at the inaugural Laureus World Sports Awards

How it started

Because athletes are just wired differently.

We interviewed hundreds of athletes and asked each of them the same question, are athletes just wired differently?

Each and every time the answer was a resounding yes, and with that we created plyrsbrnd. A sport focused digital agency that partners with athletes, agents and teams to create brands, turn ideas into sustainable businesses, and help connect with fans — pushing your brand towards a higher level of success.

Before founding plyrsbrnd, the team worked with Olympians, pro lacrosse players, NFLer’s,  and some of the world’s most recognizable brands like Dow Jones, Rogers and more.

Let’s get started. Get in touch with plyrsbrnd.

Our WORK

See what our partners are creating.

Movember@2x
Academic All Canadian@2x

What we do

Neither agency or firm, but all business — well, mostly.

Identity Design

Website Design

User Research

Art Direction

DESIGN

DevOps

Migration/Replatforming

Custom Apps

Web3

TECHNOLOGY

Brand Positioning

Content Architecture

Copywriting

Email Marketing

Social Media Marketing

EXPERIENCE

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